Lior is a co-founder and CEO of Assembrix Ltd. Lior co-founded Assembrix after gaining 20 years of hands-on experience in technology management. He managed high-performing teams in enterprise software, e-commerce and cyber security industries, ranging from start-ups to multinational corporations. Prior to co-founding Assembrix, Lior was a director of marketing and business development at the cyber and intelligence division of NICE Systems. Before that, Lior held marketing and product management positions at OpenTV UK. Lior holds a BA in economics and business administration from Bar Ilan University and an MBA from INSEAD, France.