Apiar is on a mission to redefine British watchmaking by leveraging additive manufacturing to create what was once deemed impossible. In this talk, ‘Building Impossible British Watches,’ Oosthuizen will explore how cutting edge technologies and practices, often seen in aerospace and automotive industries, inspired Apiar to reimagine horology.

He’ll share how Apiar has adapted additive manufacturing for small-scale production, drawing inspiration from advanced technologies, such as generative design, to craft intricate, organic designs that traditional methods couldn’t achieve. This approach has enabled Apiar to break free from large-order constraints, offering bespoke, tailored creations for watch collectors around the world.

Apiar’s journey includes overcoming technical challenges, establishing a fully British supply chain, and pushing the boundaries of design and engineering in a highly traditional industry. The company wants to bring the additive manufacturing industry into the consumer sector and show that advanced software and manufacturing solutions can spark innovation within the British watchmaking industry.

Additive manufacturing is fast becoming a medium for expression, innovation, and transformation across the full spectrum of consumer experiences. This panel explores how AM is shaping the next generation of consumer products through the lenses of design, performance, and cultural engagement. From the catwalks of fashion to the world’s fastest athletes, and from museum archives to immersive exhibitions, panelists will share how AM is driving personalisation, enhancing performance, and bringing cultural heritage to life.